Her look was a playful take on business-core, pairing a pinstripe shirt, waistcoat, and tie with a grey tutu, and she prides herself on her commitment to buying and wearing exclusively pre-loved clothes. Encouraging her followers to experiment the same way, she says that “shopping second-hand, you’re given this whole realm of creativity that you can’t get from going just to the high street.” Having built an ever-growing audience off her infectious personality and joyful approach to dressing, and it’s easy to see how a few TikToks documenting her charity shop and car-boot endeavours have taken Abi out of her childhood bedroom to working in the capital with some of the biggest brands out there.

This shines through in his work. Whilst he provides an energised and engaging presence to his interviews, Rambo listens far more than he speaks and this could be why, regardless of whether he’s interviewing a capital-P Personality or a stranger on the street, he has a remarkable ability to set those around him at ease. He explains that he’s drawn to the interview dynamic by “the idea of getting people out of their shells and having a flowing conversation… I take pride in being able to get that out of people.” Building an unavoidable rapport with those around him by sheer force of personality, he understands this as something that’s always been a part of him, and credits to growing up in North London: “It’s very multicultural so I’m around a lot of people. Now I’m interviewing, there’s kind of the common ground of being from London mixed in with that.” While the role seems to come naturally to him, Rambo didn’t set out with an ambition for content creation. Like so many young people at the time, he began his creative journey in lockdown, and explains that, “I was consuming a lot of content; a lot of podcasts, a lot of interviews and, just sitting there, just watching it, enjoying it – it made me think, ‘You know what? I could do this.’” Finding himself in more and more musical environments as a result of his friend’s own creative journey, Rambo took the opportunity to use the settings and people around him; “started doing videos here and there, interviews for certain people, and one part after another, now I’m here.” The unshakeable positivity of his content makes Rambo’s rise to success somewhat unsurprising, and he admits that “it’s gone well because, like, people like me. Whether it’s off camera or on camera, they like me.” Having made several appearances at London Fashion Week, Rambo tells us that he’s excited to break into new spaces:

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This lesson has certainly carried through – Abi Masters knows exactly who she is: “The minute I become predictable, it’s over.” She carries herself with surety in front of the camera and when you see her in action; so comfortable in her own skin, you can’t help but want to be too. It was surprising, then, to hear that she works through some pretty gnarly imposter syndrome. When asked how she overcomes this in the interests of her work, she points out that: “You kind of realise how insignificant you are, but that’s not necessarily a negative thing because it’s so freeing. You’re like, genuinely no one gives a shit, like, you do you!” This premise is also one of the reasons that London has become Abi’s creative hub; the anonymity of the city offering a liberating freedom to pursue individuality and creative expression. “Everyone here is sick, everyone here’s got their own style” she tells us, confessing that she loves nothing more than sitting in a coffee-shop and people-watching. Abi draws creative inspiration for her work from her surroundings in everyday life:


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His foundation always starts with authenticity, but he allows himself “to be as open and receptive to whoever’s in the room with me.” Rather than any one personal ritual or tradition, he moulds his creative approach to the artist that he works with – “my process is more, ‘how do I connect with this human being?’” We find that this fluid creative approach also applies to the places he creates in. From London to Paris, LA, Accra, and Lagos, Kwame tells us that “the sound is still the same, but certain decisions I make around it might be different.” Always a traveller never a tourist, he looks to his hosts for “whatever’s either popping, or whatever feels good, I’ll latch on to that, and just add my sauce that way.” This adaptable approach to making music is also expressed in his personal style. Wearing a dark-wash contrast-stitch cowboy tux with oxblood leather boat shoes, Kwame tells us that his wardrobe strives “for uniqueness as much as possible” and would “rather thrift something or get something tailored. Like, with my music everything is bespoke, so my clothes also are a similar thing.” Drawn to comfort and practicality in design, he notes the influence of fashion on the music he makes:

COMMUNITY

Her look was a playful take on business-core